This is the headline at the top of the page. Hello hello!

Here's a paragraph. Traditionally, buyers would tell farmers which crops they wanted to buy, but they wouldn’t reveal their prices. This was problematic. The buyers would receive inquiries from multiple farmers with the same crop, and the buyers would set the price based on the lowest price accepted by one of the farmers.

Adding another paragraph here. Even worse, other buyers might be paying more, just a phone call away, but farmers often had no way of knowing this [link style].

This is a caption: All photos should have captions for accessibility. Organic farmers don’t take the easy path; they take the necessary one.

This is a caption: All photos should have captions for accessibility. Organic farmers don’t take the easy path; they take the necessary one.

Let's add another paragraph! Farmer Direct Co-op wasn’t the biggest or flashiest crew, but heads turned when we offered prices at these meetings. It was something the farmers never experienced before, price transparency across multiple buyers. Farmers who sold to the Co-op could securely plan the rest of their season. They still had to wager the weather and yields, but they didn’t have to forecast commodity markets anymore. We changed the game overnight. Soon other buyers had to meet their competitor’s price to receive grain from any of the farmers in attendance. Sometimes, a simple solution can be revolutionary.

"This is a really important quote."

Farmer Direct Co-op wasn’t the biggest or flashiest crew, but heads turned when we offered prices at these meetings. It was something the farmers never experienced before, price transparency across multiple buyers. Farmers who sold to the Co-op could securely plan the rest of their season. They still had to wager the weather and yields, but they didn’t have to forecast commodity markets anymore. We changed the game overnight. Soon other buyers had to meet their competitor’s price to receive grain from any of the farmers in attendance. Sometimes, a simple solution can be revolutionary.